Improving the local community is a noble goal. However, in order to achieve your dreams, you actually need some money. Depending on the nature of your project, you could apply for national grand or you could try online fundraising campaigns. However, these approaches take a lot of time, and if you are not willing to wait, there is another solution. The trick is to get the community’s interest and convince them to support your project. Easier said than done, right? Well, don’t worry as we are here to help. Whether you are a non-profit organization, a public administration employee, or a simple citizen with a big dream, our tips will help you raise the necessary money in order to make your community a better place.
1. Establish all the details of your project
A community project should be approached the same way as a new business. This means that you need a business plan. Put together all your ideas, decide what you will need for the project, how long it will take to complete it, and how it will make the community a better place.
2. Choose a fundraising channel
When it comes to local projects, fundraising events are the most popular choice. However, events take time and money to plan. Even if you are talking about something as simple as a fundraising marathon, you still need to organize the event, buy necessary items (flyers, event tents, printed t-shirts), rent a stage and audio equipment, and take care of many other expenses that will appear along the way. So, a lot of the money that you will raise, will go towards covering the costs of the event.
Selling products is a better and more efficient idea. If you do it right, you won’t even need a selling place. However, you need to find some products that people won’t be reluctant to buy, something that they already use on a regular basis. Our advice would be to organize a laundry detergent fundraiser campaign. Obviously, everybody doesn’t laundry and everybody buys detergent on a regular basis. Moreover, there are many companies that specialize in laundry detergent fundraiser campaigns, and they can help you with marketing ideas and with the necessary materials. While nobody will give you the detergent for free, you will find companies that will let you keep a big part of the profit for your project.
3. Market your project
When it comes to marketing, the online should be your first choice. It’s free, it’s easy to use and it doesn’t take a lot of skills. Since this is a community project, you can start by asking your online friends for support. If for example, you have decided for the laundry fundraiser, create a page for your project on social media, and invite your friends to support your project, but also to share it with their friends as well. All people have to do is sign up to receive your product. It will cost them the same as they would normally pay for detergent, but by buying it from you, they will contribute to making the community a better place.
A personal approach can also be very successful for local projects. If you can convince a handful of people to volunteer to help you out, you and your team can go door to door and try to convince people to support your cause. It is important to have at least a basic marketing strategy. Inspire people with your dream, show the how it will help the community and how it will make their lives better.