by James D. Brausch

 

At this point you may already be making a profit with

your new Internet business.  You may be tempted to just

stop at this point.  Maybe you want to optimize your

current website (make it so that it makes more money) or

maybe you have figured out that you can make $200/month

with this one web-site, so all you have to do is create

50 more like it of different topics and you can make

$10,000/month.

 

Of course, you can take either of these paths.  I actually

took both and they both lead to their expected

conclusions.  However, they never really get to the real

goal... making money 24 hours a day, 7 days a week with

little or no effort.

 

The reality is that it takes a lot of effort to optimize

your current site to make more money.  You can optimize it

to receive more visitors.  You can optimize it to make

more money per visitor.  Both work.  But, both require you

to work.  Over time, your work will be undone as vendors

disappear and your competitors get better than you at

getting visitors.

 

It also takes a lot of work to add new sites.  This also

works, but each site you add will be further and further

away from a true passion of yours.  Each one will be less

effective than the last.  If you have more viable topics

on your list of passions, go back and do the prior steps

for each one.  It's worth it.  If you want to create sites

outside of your list of passions, go ahead... that works

too.  I created about 150 sites before I could quit my job.

 

For the rest of you, let me share the rest of my path to

freedom.  The next important step is to create your own

newsletter.  Why?  Currently you receive ____ daily

visitors.  As I mentioned, it is work to double or triple

that... or is it?

 

If you have 1,000 daily visitors and you offer a

newsletter, perhaps only 5% will sign up for your

newsletter.  That's 100 daily signups to your newsletter

or 700 weekly signups to your newsletter.  Let's say each

time you send out a newsletter only 10% of those receiving

your newsletter visit your site from the links in your

newsletter.

 

OK; that's only 70 extra visitors when you send out your

first newsletter; right?  Yes; that's right.  But the

following week, it's 140 extra visitors the day you send

out your weekly newsletter.  Still not excited about

that?  How about 52 weeks (one year) from now.  When you

send out your next newsletter, it will bring in another

3,640 visitors.  How's that?

 

A newsletter is a long-term strategy, but one that you

should start very early so you can get these compounding

effects as soon as possible.  It sounds like a lot of

work; doesn't it?  It really isn't.

 

First of all, let's define the bare minimum that I

consider a valid newsletter.  It's a single article about

the subject of your site (300-700 words) followed by

information telling them how to unsubscribe, subscribe (if

they received it from a friend), etc.  If you want to see

the format I recommend, go ahead and sign up for the

newsletter here:

 

 

I promise you that you'll never receive spam by signing up

for that newsletter.  It's just an article about "home

business" every week with information about how to

unsubscribe, etc.  You are welcome to follow the exact

format of that newsletter.

 

Does it still sound like work?  Are you thinking that you

can't possibly write a 500 word article every week?  You

don't have to.  There are dozens of articles on the

Internet with permission to reprint included.  All you

have to do is give the author credit and include a link to

their site... and sometimes a brief bio at the end of the

article.  To find these articles, just go to Google and

type:

 

_______ articles reprint

 

Fill in the blank with the topic of your site.  It's that

easy.

 

How should you send your newsletter?  For now, feel free

to just put all the names of your subscribers on the BCC

line and send them using your favorite email program

(Outlook, Eudora, etc.)  It is important to use the BCC

line so that you aren't sharing your subscriber's email

addresses with each other.  They will get very irritated

if you do that.

 

The author, James D. Brausch, is the coach and webmaster

of QuitThatJob.com, a site dedicated to providing step-by-

step instructions to start your own profitable Internet

business and Quit That Job! For more info, please visit: