Jason OConnor

 

If you are in business for yourself, an executive with decision

making power, or the head of your company, you are probably

bombarded with advice, opinions and information about how to build

or re-vamp your website and how to use it to your advantage in

business.

 

To be as successful as possible in your e-business, you'll need

to plan ahead and you'll need to properly fuse the disciplines of

design, technology and marketing. From conception to reality, the

process of manifesting a website draws upon a multidisciplinary

approach.

 

The more time and effort you put into planning and building your

website, or revamping an existing one, the more successful you'll

be. Your new site will have more potential in accomplishing your

business goals, your business will look more credible to all the

people visiting your site, and you'll increase your bottom line.

 

The following is a guide for building a new website. It shows how a

corporate webmaster or Web department creates a world-class website,

and it is the same step by step process that every organization, no

matter how small, should follow.

 

 

STEP 1 – Discovery:

The first phase involves determining the scope of the project, the

timeline and scheduling parameters, everyone's expectations, and

your current human and technical resources.

 

STEP 2 - Concept and Planning:

The next step is to determine site requirements, business goals,

types of functionality, site features, and a timeline and due date.

You'll need to determine who your site audience is, the

demographics and psychographics of your visitors.

 

In this phase the architecture or organization of the information

that will be included on the site needs to be planned as well.  The

most important part of this step is determining your goals for the

site. You need to ask yourself and any other stake holders exactly

what the new site ought to yield when completed. What do you expect

the site to do? What do you want to get out of it? What messages do

you want to convey to all the people who will eventually view it?

What are the priorities of the site in terms of your business and

making money? What types of people will be using the site and what

will they want to accomplish while there?

 

STEP 3 - Design Specifications:

This is when the look & feel and a visual design specification are

created. Here you'll determine the fonts, colors and size and

layouts, always trying to keep consistency paramount. You'll want

to write specifications for the images you'll be using on the site

as well. It's also the time to decide upon and design the

technical infrastructure and architecture of the site, server,

environment and platform. You'll determine what programming

languages and databases will be used, if any, and any other

technical features your site will need.

 

One of the secondary benefits of following Step 3 is that you'll

have a document to refer back to later on when adding to the site.

If you hire a new Web person of company, you can give them this

design specification document for them to follow whenever they work

on your site

 

STEP 4 – Production:

Before this phase begins, everyone who is involved in this project,

including people who give the final `ok', need to know that

there will be a technical and look and feel design freeze at this

point. If any changes are needed during this point, then those

changes will be done in the next redesign.

 

The production phase can be broken down into three areas and will

include:

 

STEP 4a - The design production:

The artistic look and feel design production, usability designing,

the navigation production, and image and button creation. The

homepage of the site and the inner page template both need the new

design applied to them. The homepage design may use the same

template the rest of the site uses, or it may be unique. If it

differs from the rest of the site, then make sure its look and feel

is very similar to the look and feel of the inner page template(s).

Also, if it differs, consider applying this entire step-by-step

guide to the homepage as well, treating it as a separate, but

related entity.

 

STEP 4b - The technical production:

This entails the html coding, any other coding to contribute to the

functionality and the configuration of the server's environment.

The technical aspects could also include any server side coding in a

major programming language, database design and development, and

site security measures.

 

STEP 4c - The marketing production:

This area includes creating the homepage and pre-determined inner

pages to be search engine and index friendly. It also includes the

copy writing for every page. Any mechanisms for interacting with the

visitors will be produced here. For example, forms on your site that

asks users to give information are ways for a user to interact with

your site. Although the look & feel of the form falls

under `design', and the actual mechanisms that make the form

work falls under `technology', the purpose of the forms will

be very marketing-centric. What you ask, how you store the data, and

how you retrieve it and use it later are all marketing issues that

should be addressed in this step.

 

STEP 5 – Testing:

The produced site now must be loaded onto a staging area that is

exactly like the production environment, or made accessible to

testers only. During this phase, various people will test all

aspects of site, including functionality, spelling and grammar,

hyperlinks, and all other elements. This is often called the Quality

Assurance phase.

 

STEP 6 – Publishing:

This phase is the push of the new site from staging to production.

Here the site is made live and is now on the World Wide Web.

 

STEP 7 - E-marketing and maintenance:

Unless the site is marketed, it won't matter how well-designed or

technically robust it is, no one will ever visit or use it.

Therefore, the final and ongoing phase entails implementing e-

marketing techniques, keeping the site's content fresh, and

making continual adjustments based on site specific and customer

research.

 

 

Whether you decide to tackle building a new website yourself, or you

choose to hire someone else to do it, the steps outlined above ought

to be followed. If you decide to do it yourself, you'll need to

read up on graphic design and usability, Web technologies and e-

marketing.

 

If you hire an outside company to build a site for you, ask them how

they plan to accomplish it. Ask them if they have a set method for

building a new site or re-vamping an old one. If they have a good

system, it ought to look a lot like the steps above. They ought to

be proficient in all aspects of website development and be able to

communicate to you everything they are doing and why. Remember, the

better your site is initially and the better you manage your new

site going forward, the better your business will be.

 

 

*******************

Jason OConnor is President of Oak Web Works The synthesis of Web

marketing, design, and technology Jason is a Web development expert,

e-strategist, and e-marketer who is successfully affecting the

future of the Web in a highly positive way

 

 

mailto: jason@oakwebworks.com