By André Bell

60 cps

 

1. Advertise in trade journals, ezines, and web sites that

cater to your ideal client.

 

One secret for gaining substantial increase in sales is to

communicate where your clients who buy the most of whatever

it is that you sell hang out.

 

Focus the majority of your advertising on communicating with

the people who will generate the best sales for you.

 

2. Write Articles

 

Writing articles builds credibility and visibility. Write

where your market will most likely see your article. No use

wasting bullets shooting at targets that just ain't there.

 

Where to publish articles?

 

Submit articles to the trade journals and web sites that

cater to your ideal clients.

 

The SRDS provides listing of print media and trade

publications through its web site at www.srds.com

 

For a listing of nearly 50 sites to publish articles online

read my article at

 

3. Business Cards

 

If you invest in business cards you may as well get maximum

effectiveness out of them. Your business card should be a

mini-billboard to pre-sell your product and service and

generate leads. It should never be a listing of your contact

information along with your company logo.

 

Author Debbie Jenkins publishes a free ebook titled, Card

Shark, that provides tips on improving the effectiveness of

your business card.

 

Her ebook is helpful and is available at

 

4. Coupons

 

If you use coupons never offer just one choice. Multiple

coupon offers of three items always out pull coupon offers

of only one item.

 

Many of your prospects will decide `no' to an offer simply

because you haven't given them options to choose from. A

single offer is basically an ultimatum, take it or leave it.

Many will leave it.

 

5. Direct Mail

 

This is an outstanding medium to use for communicating

directly, one-on-one with your clients and prospects -- but

only if you can clearly define your target market.

 

A shotgun blast to every name and address in a particular

area will seldom prove profitable.

 

Make certain your direct mail offer includes the a

compelling headline, an offer, a USP, and a call to action,

and preferably a deadline. Without these your direct mail

offer will fail to produce measurable and predictable

results.

 

6. Test Everything

 

Constantly test your offer, your

headline, your guarantees, and all aspects of your

communication to determine if a better response is possible.

 

 

Strive to improve the quality of your advertising and

marketing responses and you will find your marketing results

improving exponentially.

 

7. News Releases "Free" publicity can be one of the best

sources of marketing. Publicity generates credibility and

trust. publicity can also generate clients who are pre-sold

on you and your product and service.

 

8. Yellow Page Advertising Most advertisers seriously miss

the boat when using this medium. They run ads that are

nothing more than a simple business card with contact

information on it.

 

To be successful at Yellow Page advertising you must provide

a Unique Selling Proposition, an offer, and a call to action

as a bare minimum.

 

Anything less is a waste of your advertising dollars.

 

9. Viral Marketing Viral marketing is a process that

operates similar to the way a virus grows, it continues to

replicate itself indefinitely totally independent of its

author.

 

Writing ebooks and distributing free content for use in

other people's ezines and newsletters are all forms of viral

marketing.

 

In exchange for providing valuable content to others, your

visibility and credibility increases.  Probably no other

marketing system will continue to grow independently of any

effort from you as a viral marketing system will.

****************************************************

 

André Bell is principal marketing consultant with André Bell

Consulting Group. A free copy of his new book "101 Marketing

Secrets Revealed" is available through his site at