by James D. Brausch

 

When you send out your newsletter, you need to archive

the article on your site.  Each article should be on it's

own page with an index to the articles on another page.

A link to your index of archived articles needs to be on

your navigation bar.  You can see an example on this site:

 

 

Here are some of the reasons you need to do this:

 

1. It adds content to your site.  The search engines love

content.  They will send visitors directly to your article

pages.  Your navigation bar will give those visitors a

chance to visit the parts of your site that make you money.

 

2. It gives people a reason to bookmark you site and

return often.

 

3. It gives people an idea of what they will receive if

they sign up for your newsletter.  A higher percentage of

people will sign up if you have an article archive.

 

4. At the end of each article, you should have a courtesy

notice like the one you see at the end of the articles on

the above site.  Some people will reuse these articles and

include a link to both the author's site... AND your site.

 

5. You should also solicit articles from other authors.

More authors will submit articles if they know you will be

archiving them on your site.

 

6. There is a chance that some search engines will

eventually ban any site that is low on content.  An

article archive makes your site a content site is

everyone's eyes.  It's insurance against such an event.

 

The author, James D. Brausch, is the coach and webmaster

of QuitThatJob.com, a site dedicated to providing step-by-

step instructions to start your own profitable Internet

business and Quit That Job! For more info, please visit: