by Scott F. Geld

 

Search engines match the words or phrases used in a

search request with those used in Website text. You want

to make sure that your Website is optimized to come up

high on the returned search list when potential customers

are looking for products or services that your company

offers. That means that copy on your Website must be rich

in keywords or keyword phrases.

 

Keywords

 

So what is a keyword? Keywords are those words (or

phrases) that most people use to search the Web for a

particular product or service, or information.  For

example, if you want to find a place that fixes cars, you

might do a search on 'auto repairs'.

 

Better Keywords

 

When you choose keywords for your Web content, don't use

words that are too broad. For example, if you sell floor

cleaners for hardwood, you might be tempted to

use 'floors' as a keyword in your copy. People could be

searching for information about all kinds of topics

related to floors...tile floors, granite floors, carpeted

floors, unfinished floors and so on. But, you want to

attract visitors who are looking for information

specifically about 'hardwood floor cleaners'. To get

qualified visitors to your site, you have use keywords or

keyword phrases that will hone in on your business.

 

Relevant Keywords

 

Make sure that the keywords you use are relevant to the

page that they are on. There's no point in using words or

phrases that don't relate to the information on the page.

It doesn't make sense to use a keyword or phrase just

because it gives you an opportunity to be highly ranked.

Once your visitor gets to a page, the content should make

sense, or you loose credibility and they don't stick

around.

 

Traffic

 

But what kind of traffic do you want? The kind of traffic

you want at your Website, is traffic that stays. Just

because you have a large volume of traffic, doesn't mean

your Internet marketing efforts are going to pay off.

What's important is that you get 'targeted' traffic...

visitors that have found what they are looking. It's

better to have fewer visitors, but more targeted prospects

that are more likely to buy.

 

Target Keywords

 

Be sure to use keywords that accurately reflect your

business. You may end up with fewer visitors, but you will

have better qualified visitors and in the end that means

higher revenue.

 

Scott F. Geld is the Director of Marketing for

MarketingBlaster.com, a company providing targeted traffic

and direct links starting at just $5.  For more info: