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Building A Mailing
List
Copyright 2004 Dirk Wagner
In most every business building a loyal client base is
important to the overall success of your business.
Internet
marketing is no exception. In order to build your client
list you need to capture email addresses from prospects
that either sign up to receive your newsletter or buy a
product or service from your website.
One of the most important elements of building your
mailing
list is that you build a trust relationship with your
prospect. According to The National Sales Executive
Association 80% of sales are made after the 5th contact
with a potential client or customer. So this should tell
you that you need to have quality content in your
newsletter so the prospect will stick around to receive
your newsletter past the 5th attempt. Another good thing
about building your mailing list is that you can notify
your prospects about up coming events or special offers
you
may be working on or know would be of interest to the
prospect.
Let’s examine some of the different ways in which you may
be able to build your mailing list.
Pop Up Ads
If you have surfed the web for anything you have
undoubtedly found a site or two that use pop up ads to
promote various ideas and opportunities. Most internet
marketers use pop ups to capture prospects emails for
there
newsletters or promotions. Recently, a new type of pop up
is being used, it’s called a pop over or hover ad that
just
appears on your site and will not be blocked by various
pop
up blockers that are installed in the google toolbar and
the like.
These type of ads are very good for promoting your
newsletter. The prospect signs up using there name and
email address and are automatically add to your
autoresponder.
Website Forms
If for whatever reason you do not want to use a pop up ad
you can create a subscription form on your website that
will accomplish the same purpose. Write up an ad that
promotes your newsletter and the benefit to your prospect
and give them the opportunity to sign up that way. Using
subscription forms and pop ups are great if you have a
lot
of targeted traffic to your website.
Lead Services
Lead and subscription services offer you the opportunity
to
get a prospects name and email address. These are usually
people looking to start a home business. You write an ad
about your newsletter, advertise it with the subscription
service and prospects sign up to receive it.
There are plenty of companies that offer these types of
services for various amounts of money. You buy a certain
amount of prospects each month and they get delivered to
your autoresponder where you have your newsletter. I
would
suggest trying as many of these services as possible. It
is
to hard to say which company offers the best leads, so
using multiple companies will at the very least build
your
mailing list.
E-Zine Ads
You may want to place ads in other peoples newsletters or
e-zines. Depending on the number of subscribers prices
range from $10.00 to over $100.00. Once again you write
an
ad about the benefits of your newsletter and submit it to
an e-zine owner. You may be able to get your ad for free
if
you make a joint venture with an e-zine owner and swap
ads.
These are just some of the ways you can use to build up
you
mailing list. However, none of these methods will work
unless you offer a newsletter with unique content that a
potential client will want to read. Good luck!
About the Author:
the free, easy to install #1 home business toolbar with
automated updates.A website dedicated to helping the
home-based business entrepreneur start and succeed with
there very own home-based business.
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