Challenge coins have been along for hundreds of years, and throughout time, they have served different purposes. They originated in the military, and even nowadays they are mostly associated with military or governmental institutions. Many USA presidents have designed their own custom coins which they use to reward achievements or show respect for other political figures. However, in the recent years, these coins have also been used outside the military world, most specifically in the business world. Truth be told, this is a unique advertising solution, and you will surely stay ahead of your competition if you chose something like this. There are many ways in which you can use them. If you need some inspiration, take a look at our suggestions!
1. As a membership card
Not all businesses require a membership. Some businesses such as gyms work on the membership concept. For these businesses, using the coins instead of classic membership cards can be an innovative way to advertise the business. For the businesses that don’t use the membership system, you need to be a little creative. We advise you to start a social club, which can be a great way to increase customer loyalty. The purpose of the club needs to be related to the nature of your business, and you can use the custom challenge coins instead of membership cards. For example, a library can start a book club, a boating supply store can start a boat owners club, where the members can meet and share boat stories and advice. The possibilities are endless, and you just have to find what feels right for your business.
2. As a discount card
For businesses that sell products, the challenge coins can be used as unique discount tokens. If a customer makes a purchase over a per-determined amount of money, they receive the challenge coin, which they can use on all future purchases in order to benefit from a special discount. The beauty of this strategy is that the customers will have to keep the coin with them all the time, so that they can use it when they happen to buy something from your store. If you run an online business, you can inscribe the coin with a discount code that the customers can use when making online purchases. At http://www.maxchallengecoins.com/ you can choose from a wide variety of coins, and you can customize them however you want. Inscribe your coins with discount codes, your business logo, a meaningful message and much more.
3. As a business card
Any business owner needs a business card, but the classic paper cards are so overrated. What if you were to surprise people with a unique business card that comes in the shape of a custom coin? People will surely remember you if you use this trick. This doesn’t mean that you have to walk around with a bag of coins like in medieval times. You can simply keep some coins in your office and a few in your wallet.